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    Dear Video Business Owner

    If you’re struggling in your filmmaking business and frustrated at the amount of sales you’re making — and the number you know you’re missing out on and you don’t yet know how to attract — and you know one small but important step in the right direction is going to be enough to make it all start happening for you… then your day just got a lot better.

    Because… regardless of the “competition”, “recession” or the economy, the truth is your business can easily be your own personal “gold mine”, whether you’re creating corporate films, shooting weddings or events… … BUT… if and only if you’re master of a surprisingly small number of simple skills and putting some very easily copied strategies to work for you in your business.

    And in a moment, I’m going to share with you exactly how you can make this happen, beginning right now… but first… I want to put you off if I possibly can.

    See, this message is NOT for everyone.

    Why?

    Because I’m asking you to make a modest investment in the future success and even survival of your business. But more than that, more than the money, is the commitment I’m asking you to make.

And if you’re not the kind of person willing to invest in their business… then what follows isn’t for you and reading it will just be a waste of your time. What’s more, this message is definitely NOT for you if:

You believe this — or anything else, for that matter — is going to work for you without you putting any effort in. If you think that, then you’re reading the wrong message and listening to the wrong guy.  There are thousands, of film makers spouting on about gear and 'their process' but not one talks about how to grow your business and become more commercially successful.   I’m not going to bullshit you.  I’m telling you now, right up front, joining us in Video Business Supremacy Inner Circle, means you’re letting yourself in for some seriously hard work.  Don’t join if that puts you off — because that’s exactly my intention.

You’re not serious about increasing your sales by 100% or more. And that’s not a typo. Fact is, most businesses are lousy at selling, and their idea of “competing” is to get into a dumb price war (and the only person who wins a price war is the ass who’s prepared to work for the least).You’re almost certainly starting from such a low point with your marketing; almost anything is going to be an improvement. And the same’s true of whether you’re making corporates or selling to brides. We’re covering it all in the Video Business Supremacy  Inner Circle.

You’re timid, faint-hearted, and are unwilling to ruffle a few feathers. You don’t have to be as abrasive and grumpy as me, to be sure. But face facts: if you’re more interested in being “nice” to everyone for fear of being disliked, or terrified of losing the odd sale or two from some prissy and humourless jerk because he’s a sensitive soul who thinks he’s Mummy’s Special Flower, then you really won’t like what I’m sharing with you in  Video Business Supremacy Inner Circle.  You don’t have to be an arse, but people tend to do business with people they like and trust. And they’ll like and trust you more when you’re showing a bit of a backbone.  If you’ve been reading my stuff for any length of time, you’ll know what I’m like.  People appreciate the direct approach.  And I get results

So, if you’re still with me, then it tells me you’re serious about wanting a dramatic improvement in your business, and you’re set on knuckling down and work up a good, honest sweat, so it happens.

And… it tells me… you’re exactly the kind of person I want joining me in the Video Business Supremacy Inner Circle.

So…

Here's My Proposition to You Today

 

If… you are serious about your business, and you’re willing to be open minded enough to new ideas – many of which will be counterintuitive and may even contradict what you’ve learned, assumed and believed to be true about marketing and sales in the past, especially when it comes to the Internet…

And… you’re willing to invest just $97 a month and 60 minutes of your time to join me once a month for a live call with Q&A… and complete the assignments and “homework” I’ll set you in the Newsletter… plus take advantage of the frankly unprecedented levels of personal one-on-one access to me you’ll benefit from on the Discussion Group (not to mention the amazing support and assistance of everyone else in the Inner Circle)…

Then… please accept my warm and very personal invitation to join us in the Video Business Supremacy Inner Circle — a group of like-minded and success-orientated men and women determined to own and operate extraordinarily successful Video Production businesses.

     
Click the Button to Join Us in the Inner Circle

 

Here's What You're Getting

A 12 -page monthly print newsletter through your door. It goes to print on the first of every month, and lands on doormats about one week later. Each month is dedicated to a single theme, and I leave no stone unturned to give you the very best of the best on everything we’re looking at.

A Library of  Webinars and Quick Start Videos. Plus Live Q&A Webinars every quarter. Plus Bonus Facebook Live sessions

Access to the Business For Filmmakers Inner Circle Members’ Area. This is where you’re bouncing ideas off your fellow Members and, of course, me, personally. Unless you’re on my Private Clients’ List or in Elite, this is the only way you’re able to ask me direct questions by email and get a full and frank answer. This is where I also add heaps of supplementary videos, recordings and other goodies to help you with your marketing, sales, Internet marketing and other entrepreneurial headaches.

FREE Marketing Critiques. Every month I record virtually unlimited complete video-critiques of members’ marketing piece — ads, websites, sales letters, quotes, emails… you name it. Normally these are $297 and my clients love ‘em. But you’re getting them for free (it’s first come, first served, You are guaranteed at least one per month and the “catch” is you agree to let me share them with the other members and use the critiques in future products and promotions).

Access to a Private members Facebook Group where you can collaborate and share your experiences with the members from around the world, and develop projects together.

How to Videos - Specific step by step tutorials videos designed to help you kick start your marketing strategy and campaigns

Occasional freebies and other goodies to make sure your Business is a success. ‘Nuff said. You can count on my being generous (and if you know me, you know this is true).

 
The Inner Circle has made a huge impact on our business. Not just externally, but internally, in respect to how we actually view it. Thanks to Den’s secrets, we now know how to market ourselves successfully and consistently and with purpose and direction. If it hadn’t been for him we’d still be falling for the same old lines from prospective clients and chasing our tails in circles. More than that, we are now part of a group of like minded individuals all willing to help each other grow! To all our Inner Circle colleagues and Den himself - Thank you!
— Christopher Winter, www.lightbrush.co.uk
I was already running a busy production company working for many different clients producing varied types of video. Although business has been good I had no plan, no real objectives and no contingency. The inner circle has allowed me and motivated me to plan and grow my business to something more sustainable
— Tony Slater, www.casestudyfilms.co.uk
Den Lennie’s Inner Circle is a great tool for me and my business. The knowledge he shares is effective and stimulating and keeps you motivated on the way to have a successful business. We’ve had great results so far, and I highly recommend you to try it!
— João Brandão

Click the Button to Join Us in the Inner Circle

 

But don't take my word for any of this. See for yourself what my Members are saying about it:

Den has this extraordinary ability to hit the nail on the head every time with his advice which resonates in every area of my business. I bought the book, signed up for the Elite programme (the cost of which I made back on charging correctly for a one day edit!) and broke the £100k mark just 6 months after first meeting with him. You could argue I don’t need him anymore.

But I’ve signed up for the Business Supremacy Inner Circle because I need the ‘voice of Den’ on my shoulder as I grow my business even further over the next 12 months.

So all you chaps out there who haven’t signed up (women are more sensible after all!) - no excuses, sell that dusty bit of kit you couldn’t resist but hardly every use and do what’s important - if you’re serious about your business that is.....
— Louise Mendonça ~ Wantage, Oxfordshire, UK

Click the Button to Join Us in the Inner Circle

 
Thanks to your critique I implemented this in my quote. For the first time in my business career ( plus 10 years ) I quoted both preproduction, production, post production and CDN making it very easy for the client to understand what is going into their film. I have also created a PDF where I break down what those processes entail, which I will attach to all my quotes from now on.

A year ago I would have quoted this particular job at about £5000GBP but decided to follow your advice although scary as it was. The job was accepted by the client at £17000 GBP.

Now, they are working on the last financing bit, but since my quote to them has been broken down, we could quickly tell them that all the shooting will be done and we will be well into the post production bit as they work out the last finances.

I was being honest and straight with them and that has worked really well. I have tried to be very concise and I think I struck them as professional because they feel they are involved in the process which is always my goal.
— Svein-Rune Skilnand~Tjørhom, Norway

Click the Button to Join Us in the Inner Circle

 
Den Lennie is not an acquired taste: you either like him, or you don’t.

He wouldn’t have it any other way.

It’s all part of his approach to business, which he shares in inimitable Den style with his Video Business Supremacy training. Rude, crude, hands-on, and spot-on when it comes to taking your videography business to the next level, Den has evolved from a DP to a real business coach for videographers.

Unlike every other filmmaker’s training program I’ve sampled, Den’s Video Business Supremacy is a hybrid model that combines user-generated content (the people who sign up become part of his Inner Circle and serve as peer resources in a very supportive online forum), standard content (how-to videos, newsletters) and Den’s own, direct critiques of individual member’s footage, web site, branding and more.

It’s a compelling combination, and worth the price if you’re serious about growing your video business. Highly recommended.

Count me a big Den fan.
— Hugh Brownstone ~ Paoli, PA, USA

Click the Button to Join Us in the Inner Circle

 

So what’s the “price”?

For all this, the monthly fee is just USD $97 a month, by automatic subscription from Paypal or your credit card, through Stripe.com’s secure servers. What’s more… your subscription will never increase for as long as you’re a Member.  Even when the price increases for new members.

But, really, If you’re doing what needs to be done and taking action, your Membership is effectively free.

Better than free, in fact, because you should be making bigger profits far outweighing the small subscription fee I’m asking from you.

Click the Button to Join US in the Inner Circle

 

Let’s put this in perspective: $97 a month comes to less than $3.20 a day. (about £2.10 in old money).  You can't  buy a decent  a beer for that where I am.

And My Ethical Bribe

 
 

All the Members who join me today will qualify for a FREE copy of Business for Filmmakers, which is a $37 value. This is not an arbitrary choice of Bonus – Business for Filmmakers fits seamlessly into everything you’re going to be doing. It helps you effortlessly navigate through the steps required to create a business you love, much faster than trying to figure it out on your own and you can immediately charge higher rates to clients starting right now just by applying whats in this book.

And there’s no tie-in, catch or commitment, and no hidden “extras”. You can leave at any time, and you may also keep Business for Filmmakers no matter what else you decide (but my guess is I’d be unable to prise your subscription out of your hands once you’ve experienced the Filmmakers Business Academy Inner Circle for yourself).

Click the Button to Join Us in the Inner Circle

Warmly,

 

 


    P.S. Remember: join me in the Video Business Supremacy Inner Circle and your rate of just $97 a month is guaranteed for as long as you’re a Member. And for that you get all the benefits of Inner Circle Membership:

A 12 -page monthly print newsletter through your door. It goes to print on the first of every month, and lands on doormats about one week later. Each month is dedicated to a single theme, and I leave no stone unturned to give you the very best of the best on everything we’re looking at.

A Library of  Webinars and Quick Start Videos. Plus Live Q&A Webinars every quarter. Plus Bonus Facebook Live sessions

Access to the Business For Filmmakers Inner Circle Members’ Area. This is where you’re bouncing ideas off your fellow Members and, of course, me, personally. Unless you’re on my Private Clients’ List or in Elite, this is the only way you’re able to ask me direct questions by email and get a full and frank answer. This is where I also add heaps of supplementary videos, recordings and other goodies to help you with your marketing, sales, Internet marketing and other entrepreneurial headaches.

FREE Marketing Critiques. Every month I record virtually unlimited complete video-critiques of members’ marketing piece — ads, websites, sales letters, quotes, emails… you name it. Normally these are $297 and my clients love ‘em. But you’re getting them for free (it’s first come, first served, You are guaranteed at least one per month and the “catch” is you agree to let me share them with the other members and use the critiques in future products and promotions).

Access to a Private members Facebook Group where you can collaborate and share your experiences with the members from around the world, and develop projects together.

How to Videos- Specific step by step tutorials videos designed to help you kick start your marketing strategy and campaigns

Occasional freebies and other goodies to make sure your Business is a success. ‘Nuff said. You can count on my being generous (and if you know me, you know this is true).

 

 
Den’s Inner Circle is a real community of video business people, something unique in this area. Where most other sites/courses/groups focus on the creative side (which is great), Den helps us all improve on the business side of things through his marketing advice and strategies, as well as providing essential feedback on our implementation of his advice!
— Tim Arch, www.timothyarch.com
The advice from Den and others sometimes even on a shoot has been amazing!
It’s given me a confidence I didn’t have before too. I recently went into a boardroom full of stressed PR and business people who had been stitched up by a news channel. I went confidently in there and told them how I was going to help them and turn things around by filming for them that day. A sense of worth I gleaned from the book and Inner Circle. Whereas a few years earlier, I would have shat myself!
— Sean Kelly, www.kellyconferencevideo.com
With Den’s help you get clear no BS practical advice on the best way to move your business forward. From this you can build a strategy on how best to grow your business and the added community of like-minded filmmakers is hugely beneficial.
— Adam Walker-Watkins, www.awvideoproduction.com
Being in the Inner Circle has helped focus my mind on adopting some key business strategies, and has re-energized my ambition to grow my company in a more strategic direction.
— Pete Ballinger, www.cleancutsports.com

Click the Button to Join Us in the Inner Circle

The Inner Circle has proved to be extremely beneficial to my business. Den has the knack of pre-empting the business problems I am thinking about and has provided practical solutions to these issues through the multiple resources made available through the Inner Circle. Whether the newsletter, CD, seminar playback or the attention to detail on individual problems, he continues to be the only person in this industry who has the filmmaker experience and business know-how to help others too - a tax deductible bargain too!
— Louise Mendonca, www.redspotfilms.co.uk
I value how to get more confidence and build à solid foundation for a successful business. The overall relationship between positioning your business and client relationship
— Franck A. Onouviet
The Inner Circle, has enabled my business to increase my prices and add pre-production & archive fees. It has also helped me to charge for a producer role and be seen as a consultant and not just a cameraman.
— Gary Devlin, www.rockfieldproductions.co.uk
That you exist for the sole purpose of helping filmmakers with the business side only is a welcomed singularity and also in your ability to zero in on the absolute truth, with razor-like precision, on any particular problem (even when the apparent issue is clouding or hiding the real problem) and then to be able to offer guidance and solutions is a skill set and reasons alone to be a member.
— Richard Roepnack
The Inner Circle helped me to find my own direction in the video production field. Although I am just at the beginning of the road, Den made me find this road and stick to it no matter what.

The Inner Circle is just what I was looking for, because learning how to sell yourself is sometimes more important than have the best quality in your work, although, those 2 combined are clearly the road to excellence!
So thanks a million Den!
— Rares Ilea www.nuvofilms.com
At this moment the most contributing factor is the focus that Den is requiring from his people in the Inner Circle. Focus on what is important and on what you want to achieve.
— Wim van der Meeren
As a soletrader, the support from Den and the Inner Circle gives access to an incredible knowledge base to learn new things and perhaps just confirm that what you already know is of value to others.
— William James
Den’s Video Business Inner Circle is helping me get my marketing on track with a no bullshit approach and by making me accountable for getting things done.
— Alexander Buhlert, www.peaklight-productions.com
The inner circle has been a really phenomenal experience so far. Beyond just having immediate access to Den, a wealth of how-to videos and critiques whenever required, there’s a great community of like minded [international] business owners all at my disposal 24-7. I have had a great experience thus far and would recommend it to others who are serious in growing their video production business. I’ve learned a lot in the past several months and I feel more confident in my business every day. Thumbs up!
— Chris Stanley, www.amberpacificstudios.com
The Inner Circle has given me incredibly valuable insights into the best way to market my business as well as constant, instant access to a community of experienced filmmakers who are always open to helping each other out with useful info and suggestions.
— Peter Barker
I’ve found a huge benefit in having access to the group and being able to see the challenges other have (that I may not have had yet) and working with the group to present and find multiple solutions.

It’s like having a huge board of directors to help guide you as a business owner.
— Lee Herbert, www.capturingpassion.com
Before joining the group, getting what I wanted out of my business seemed a mystery. I couldn’t see a clear path (a ‘how-to’) to get from where I am to where I want to be. Now I see it! It’s simple! It just requires the commitment and a little hard work to follow the plan laid out in front of me.
— Robert E. Muhammad
One of the things that has really helped me is the guidance on the creation of my ebook guide which is now on my homepage. A prospective client actually emailed me thanking me for the guide, saying how helpful it was and then asked me to quote for a job, without any ‘direct selling’ from my part.
— Peter Curtis, www.take1.co.uk
Running your own video production company can be quite isolating, especially if there’s only a few, or possibly one person in the company. Having someone on hand like Den who actually understands the challenges faced by video production companies and has the practical experience and advice to help us grow our business is immensely valuable.

Knowing that Den is in our corner helps ensure we follow through. The support we receive on a regular basis through different mediums (print, audio, video, critiques, forums etc...) ensures that no matter how distracted we get dealing with the day-to-day needs of running a business we stay focused and on track to accomplish our ultimate goals - to have not only a more successful business but also a better work life balance.
— Shane Martin, www.Visualrarrative.tv