“Den has this extraordinary ability to hit the nail on the head every time with his advice which resonates in every area of my business. I bought the book, signed up for the Elite programme (the cost of which I made back on charging correctly for a one day edit!) and broke the £100k mark just 6 months after first meeting with him. You could argue I don’t need him anymore.

But I’ve signed up for the Business Supremacy Inner Circle because I need the ‘voice of Den’ on my shoulder as I grow my business even further over the next 12 months.

So all you chaps out there who haven’t signed up (women are more sensible after all!) - no excuses, sell that dusty bit of kit you couldn’t resist but hardly every use and do what’s important - if you’re serious about your business that is.....”

“Thanks to your critique I implemented this in my quote. For the first time in my business career ( plus 10 years ) I quoted both preproduction, production, post production and CDN making it very easy for the client to understand what is going into their film. I have also created a PDF where I break down what those processes entail, which I will attach to all my quotes from now on.

A year ago I would have quoted this particular job at about £5000GBP but decided to follow your advice although scary as it was. The job was accepted by the client at £17000 GBP.

Now, they are working on the last financing bit, but since my quote to them has been broken down, we could quickly tell them that all the shooting will be done and we will be well into the post production bit as they work out the last finances.

I was being honest and straight with them and that has worked really well. I have tried to be very concise and I think I struck them as professional because they feel they are involved in the process which is always my goal.”

“Den Lennie is not an acquired taste: you either like him, or you don’t.

He wouldn’t have it any other way.

It’s all part of his approach to business, which he shares in inimitable Den style with his Video Business Supremacy training. Rude, crude, hands-on, and spot-on when it comes to taking your videography business to the next level, Den has evolved from a DP to a real business coach for videographers.

Unlike every other filmmaker’s training program I’ve sampled, Den’s Video Business Supremacy is a hybrid model that combines user-generated content (the people who sign up become part of his Inner Circle and serve as peer resources in a very supportive online forum), standard content (how-to videos, newsletters) and Den’s own, direct critiques of individual member’s footage, web site, branding and more.

It’s a compelling combination, and worth the price if you’re serious about growing your video business. Highly recommended.

Count me a big Den fan.”

“The Inner Circle has proved to be extremely beneficial to my business. Den has the knack of pre-empting the business problems I am thinking about and has provided practical solutions to these issues through the multiple resources made available through the Inner Circle. Whether the newsletter, CD, seminar playback or the attention to detail on individual problems, he continues to be the only person in this industry who has the filmmaker experience and business know-how to help others too - a tax deductible bargain too!”

“I value how to get more confidence and build à solid foundation for a successful business. The overall relationship between positioning your business and client relationship
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“The Inner Circle, has enabled my business to increase my prices and add pre-production & archive fees. It has also helped me to charge for a producer role and be seen as a consultant and not just a cameraman.
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“That you exist for the sole purpose of helping filmmakers with the business side only is a welcomed singularity and also in your ability to zero in on the absolute truth, with razor-like precision, on any particular problem (even when the apparent issue is clouding or hiding the real problem) and then to be able to offer guidance and solutions is a skill set and reasons alone to be a member.”

“The Inner Circle helped me to find my own direction in the video production field. Although I am just at the beginning of the road, Den made me find this road and stick to it no matter what.

The Inner Circle is just what I was looking for, because learning how to sell yourself is sometimes more important than have the best quality in your work, although, those 2 combined are clearly the road to excellence!
So thanks a million Den!
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“At this moment the most contributing factor is the focus that Den is requiring from his people in the Inner Circle. Focus on what is important and on what you want to achieve.”

“As a soletrader, the support from Den and the Inner Circle gives access to an incredible knowledge base to learn new things and perhaps just confirm that what you already know is of value to others.”

“Den’s Video Business Inner Circle is helping me get my marketing on track with a no bullshit approach and by making me accountable for getting things done.”

“The inner circle has been a really phenomenal experience so far. Beyond just having immediate access to Den, a wealth of how-to videos and critiques whenever required, there’s a great community of like minded [international] business owners all at my disposal 24-7. I have had a great experience thus far and would recommend it to others who are serious in growing their video production business. I’ve learned a lot in the past several months and I feel more confident in my business every day. Thumbs up!”

“The Inner Circle has given me incredibly valuable insights into the best way to market my business as well as constant, instant access to a community of experienced filmmakers who are always open to helping each other out with useful info and suggestions. ”

“I’ve found a huge benefit in having access to the group and being able to see the challenges other have (that I may not have had yet) and working with the group to present and find multiple solutions.

It’s like having a huge board of directors to help guide you as a business owner.”

“Before joining the group, getting what I wanted out of my business seemed a mystery. I couldn’t see a clear path (a ‘how-to’) to get from where I am to where I want to be. Now I see it! It’s simple! It just requires the commitment and a little hard work to follow the plan laid out in front of me.”

“One of the things that has really helped me is the guidance on the creation of my ebook guide which is now on my homepage. A prospective client actually emailed me thanking me for the guide, saying how helpful it was and then asked me to quote for a job, without any ‘direct selling’ from my part.
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“Running your own video production company can be quite isolating, especially if there’s only a few, or possibly one person in the company. Having someone on hand like Den who actually understands the challenges faced by video production companies and has the practical experience and advice to help us grow our business is immensely valuable.

Knowing that Den is in our corner helps ensure we follow through. The support we receive on a regular basis through different mediums (print, audio, video, critiques, forums etc...) ensures that no matter how distracted we get dealing with the day-to-day needs of running a business we stay focused and on track to accomplish our ultimate goals - to have not only a more successful business but also a better work life balance.”